BODEGAS BOCOPA HONOURS TIME-HOURED WINE-MAKING TRADITIONS HANDED DOWN THROUGH THE GENERATIONS.
Bogedas Bocopa was created in 1987 when a group of local cooperative wineries joined forces to better market their produce. They stopped selling in bulk and focused on bottled wine in order to sell more of the member wineries’ production. This turned out to be a pivotal decision for the company’s future. Now the future has become the past. Allow us to share it with you.
THE STRENGTH OF THE CLUSTER
Bocopa is a group of several cooperatives in Alicante invested in a shared project. Just as the grapes form clusters, Alicante’s growers formed their own cluster to become one of the Valencian Communities most important companies. That is the reason behind the Bodegas Bocopa logo, with its bunch of grapes signifying unity
Just a year after the company was formed, Viña Alon, Bodedas Bocopa’s very first own brand wine was born. A small bottling machine was leased from the area belonging to the now defunct Bodegas Eval de Villena winery to bottle the wine. That same year, at the 1st Alicante Wine Exhibition, which was then held in Firalacant, the red and rosé versions of Viña Alone won gold medals. These were the first in what would be a long line of prizes and awards which has never ended.
FROM PINOSO TO PETRER.
In 1990, Bocopa was acknowledged as the first Asociación de Productores Agrarios de Uva (Grape Growers Association) or APA recognised in Spain. This was no trivial matter, because this recognition had far-reaching financial implications for the future. Because of this, it received a significant grant from the European Economic Community which was spent mainly on moving its premises from Pinosa, where it was originally based, to Petrer; and to setting up its own bottling plant.
MARINA ALTA, BY BODEGAS BOCOPA.
However, the turning point for Bodedas Bocopa came in 1993. As well as the Viña Alone products, Bocopa was producing Viña Alcanta products and had launched its own muscatel and an own brand fondillón. It had even made its first incursions into the international market with an unfermented semi-sweet wine with low alcohol content that was a revolution at the time and which would pave the way for today’s sparkling wine production. That same year, at VINEXPO in Bordeaux, the most important wine fair, it presented a white wine that had been made with few resources and was launched without a fanfare. Marina Alta surprised locals and strangers alike by taking the gold medal from this event. The first 50,000 bottles of Marina Alta flew off the shelves in just a few days. The bottling plant just couldn’t cope with the demand.
WORLD-LEADING PRODUCER OF ORGANIC WINES SINCE 1.996
Bocopa wines had received provincial, natural and even international recognition, so the next step was to build a technical department to optimise the health and quality of the vines and grapes. The Agrupación de Tratamientos Integrados (Integrated Treatments Group) or ATRIA regulated mechanising, strains, fertilisers, plant health equipment, leaf and pest control. Bocopa is, in fact, a pioneering company in numerous fields of wine and grape production. It is no surprise that the company has been carrying out research into transforming the vines, the growing process and organic wine production since 1996. Being the first to travel this road has had its rewards: Bodedas Bocopa has been a world leader in the so-called “Bio” wine market ever since.
SPANISH WINE, EUROPEAN WINE.
There’s no doubt that some users would have recognised this slogan. For years, the voice of Carrusel Deportivo, Pepe Domingo Castaño, who worked for the Cadena Ser radio station back in 2001, was heard throughout the land. When the new millennium arrived, Bodedas Bocopa already had a good collection of wines on the market. The first Marqués de Alicante had been launched in 1995. In 1997 the company launched Terreta Rosé, another of Bodedas Bocopa star wines. In fact it had scarcely been bottled when it received a silver medal at the Vinalies Internacionales in Paris. In 2001 another must-have brand in the company’s history was launched: Laudum. The advertising campaign for Bodedas Bocopa wines on the leading radio station was a qualitative leap in the promotion of the company’s wines. With almost 100 national and international prizes under its belt, Bocopa had transformed itself into one of the most prestigious Spanish wine producers of the day. A new era had begun.
NEW WINES FOR NEW CONSUMERS.
There’s no question that one of Bodegas Bocopa’s most effective strategies has been its constant search for new consumers by designing new products to appeal to their tastes. One result of this philosophy was the birth of Marina Espumante in 2007, a new generation wine created with Muscat of Alexandria grapes which propelled Bodedas Bocopa to the forefront of new wine development in Spain. This family of sparkling wines sparked a revolution in the wine world. It has been extremely well received in international markets, particularly among the under-thirties. Marina Espumante was a market innovation not only because of the wine itself but also because of the spectacular redesign of its bottles which started two years before the market launch. In 2011, the Marina Espumantefamily grew with the appearance of Marina Espumante Rosé and Marina Espumante Brut.