Centennial wine tradition
The strength of the cluster
Just a year after the company was formed, Viña Alon, Bodedas Bocopa’s very first own brand wine was born. A small bottling machine was leased from the area belonging to the now defunct Bodegas Eval de Villena winery to bottle the wine. That same year, at the 1st Alicante Wine Exhibition, which was then held in Firalacant, the red and rosé versions of Viña Alone won gold medals. These were the first in what would be a long line of prizes and awards which has never ended.
From Pinoso to Petrer
However, the turning point for Bodedas Bocopa came in 1993.
de Bodegas Bocopa
As well as the Viña Alone products, Bocopa was producing Viña Alcanta products and had launched its own muscatel and an own brand fondillón. It had even made its first incursions into the international market with an unfermented semi-sweet wine with low alcohol content that was a revolution at the time and which would pave the way for today’s sparkling wine production. Marina Alta surprised locals and strangers alike by taking the gold medal from this event. The first 50,000 bottles of Marina Alta flew off the shelves in just a few days. The bottling plant just couldn’t cope with the demand.
WORLD-LEADING PRODUCER OF ORGANIC WINES SINCE 1.996
No doubt some users will have recognized this slogan. It is the one that for years resonated throughout the country with the voice of the announcer of Carrusel Deportivo, Pepe Domingo Castaño, then, in 2001, on Cadena Ser.
Los vinos de España, los vinos de Europa.
With the turn of the century and the millennium, Bodegas Bocopa already had a good collection of wines on the market. The first Marquis of Alicante had taken to the streets in 1995. In 1997 the company launched Terreta Rosé, another of Bodedas Bocopa star wines. In fact it had scarcely been bottled when it received a silver medal at the Vinalies Internacionales in Paris. In 2001 another must-have brand in the company’s history was launched: Laudum. The advertising campaign for Bodedas Bocopa wines on the leading radio station was a qualitative leap in the promotion of the company’s wines. With almost 100 national and international prizes under its belt, Bocopa had transformed itself into one of the most prestigious Spanish wine producers of the day. A new era had begun.
There’s no question that one of Bodegas Bocopa’s most effective strategies has been its constant search for new consumers by designing new products to appeal to their tastes. One result of this philosophy was the birth of Marina Espumante in 2007, a new generation wine created with Muscat of Alexandria grapes which propelled Bodedas Bocopa to the forefront of new wine development in Spain. It has been extremely well received in international markets, particularly among the under-thirties. Marina Espumante was a market innovation not only because of the wine itself but also because of the spectacular redesign of its bottles which started two years before the market launch. In 2011, the Marina Espumantefamily grew with the appearance of Marina Espumante Rosé and Marina Espumante Brut. In 2012 the Marina Espumante Tinto was incorporated.
Without a doubt, one of the most important strategic lines of Bodegas Bocopa has been the constant search for new consumers through the design of new products of their taste.